Clarity Car Insurance Branding
Prospective designs for a car insurance company to develop of the visual identity and interactive look & feel, while the naming of the company was being decided. The two schemes differ in both their look and feel but the user interaction with the data.
Features an overlay to enter ownership information for searching best rates. Input fields are a seamless search in an interactive mad-lib style that the system smart predicts as user types. The results page shows cheapest rate first with re-editable search fields. Brand look and feel maintains a cheerful, sunny disposition with a limited palette, rounded corners, and aspirational imagery.
Features a subdued palette, bold graphics and more traditional input fields for a serious, we-mean-business brand system.
role: Visual & Interactive Designer | 2014