What to Expect wanted expand their market penetration, increase registered users, and invest in personalization in to increase life-time value through a new Android kick counter application. Kick counting during pregnancy is an important task during pregnancy to make sure the baby is active and healthy.
Created the user experience and interface design using Google's Material Design guidelines.
Branded the interface with What to Expect's brand colors and created custom graphics to enhance the interactions.
Prototyped and tested these product innovations on InVision and with developers.
The on-boarding flow was designed to increase usage through personalization and develop cross-app usage through the signup process. On-boarding prompts the mom-to-be to take a photo of herself to record the kicks where they happen on her body. Throughout her experience with the app, she is able to update and save photos and sessions, creating a visual log of her little one's movements.
To interact with the application, the mom-to-be taps the screen where she feels the kicks until 10 kicks or 1 hour, whichever comes first. Each kick is marked with a small icon and a heat map is created based on position of the kicks. The end of the session, the app supplies personalized results about frequency of the baby's kicks during the session. She is also able to add custom graphic overlays to her image to share with her doctor, family, friends or even post to a social network. The graphic overlays offer an opportunity for sponsorship of related products and brands.
client: What to Expect | dd: Michael Mancus | pm: Kyle Humphries