148 Lafayette Street
The building at 148 Lafayette Street in New York City was purchased by Louis Dreyfus Property Group to be remodeled and repositioned to attract new tenants. To be successful in an up-and-coming neighborhood, an identity system was needed to brand the building and any marketing materials.
The system utilized pocket folders with property information, floor plans, renderings and photos for the office space; a mailer for the retail space; signage to attract street traffic; and presentation boards within a marketing room. As a result, the entire office space was leased to high-profile tenants in under two years.
client: Louis Dreyfus Property Group | studio: Wood Design | CD: Tom Wood | role: Design Intern| 2006
printing: Screen printed pocketfolders with digitally printed inserts