thumb.jpg

Women Infants and Children (WIC) App

Product prompted by a Hackathon challenge to build original, functional application prototypes that addressed women's nutrition

 
plum

The Challenge

The Codeathon challenged developers & designers to build original, functional app prototypes based on key women’s health issues. Leaders from tech, innovation, & health fields mentor participants & judge final presentations including the Clinton Foundation’s Health Matters Initiative, Jawbone & Ace Hotel.

My Role

Research and lead product direction

Designed user experience and interface 

 

 
 

Our team's app focused on making WIC more efficient and reducing confusion spent while purchasing items.

 
 The user sends a text-based photo of the UPC and the app returns with whether or not the product is WIC-approved, information, and a link to learn more about the product

The user sends a text-based photo of the UPC and the app returns with whether or not the product is WIC-approved, information, and a link to learn more about the product

 

The Research

The app was informed by a blog post about a family's first experience using their WIC benefits. About a third of what they were thinking of purchasing wasn't available on WIC and they weren't entirely clear as to why since the feedback on the register just says something like "not approved/not a WIC item." We were worried that if we created a smartphone-only app, we would miss a large portion of the population that is on or would qualify for WIC since only about 58% had a smart phone in 2014. (source)

 
 
 
 Supplemental information available via link in text message

Supplemental information available via link in text message

 
 

The user sends a photo of the UPC to the app, which accesses a database of WIC-approved items to find out if that item would be accepted before reaching the register. The app aims to reduce stigma and encourage participation in WIC. Using WIC as an entry point for low-income women, as they are no longer eligible for WIC, the app is would filter to new needs making it scaleable for the users.

After two days of working, our demo was functional and a test user could enter a few products to find out information relating to them.