Kick Counter Android App
What to Expect was looking to expand their market penetration, expand registration and invest in personalization in to increase life-time value. To do this, the company wanted to create an Android kick counter tool — an important task during pregnancy to make sure the baby is active and healthy — that is both useful and delightful to users. The app was designed to develop cross-app usage, share data across apps, measure cannibalization, and design cross-platform UX that is intuitive while using multiple apps. Reminders are able to be set within the app and all session data is saved and optimized for social shares.
To interact with the application, the user taps the screen until 10 kicks or 1 hour, whichever comes first. The end of the session supplies personalized results based on the how frequently the baby kicked during that time.
It was important to design an experience around a personalized photo feature to increase personalization and on-going use. The mom-to-be is able to use her camera to upload a photograph of her during pregnancy to record the kicks where they happen on her body. At the completion of a session, she is also able to add custom graphic overlays to her image to share with her doctor, family, friends or even post to a social network.
The interface is branded with What to Expect's brand colors and I created custom graphics to enhance the interface. Interactions are designed using Google's Material Design.
Android App User Flow
client: What to Expect | DD: Michael Mancuso | PM: Kyle Humphries | role: UI/UX Designer | 2016