The building at 148 Lafayette Street in New York City was purchased by Louis Dreyfus Property Group to be remodeled and repositioned to attract new tenants. To be successful in an up-and-coming neighborhood, an identity system was needed to brand the building and any marketing materials. As a result, the entire office space was leased to high-profile tenants in under two years.
Role
Designed pocketfolders with property information, floor plans, renderings and photos of the office space; a mailer of the retail space; construction barricades; window vinyl signage; and presentation boards within a marketing room.
Installed window signage.
Coordinated printing and mailing.
